WestJet Plays Santa

By December 11, 2013 Uncategorized No Comments

This is what I call a great and SMART viral promotion. The video was published on December 8th 2013 and already has over 3,841,345 views.

(Originally posted on the Huffington Post)

Of course this would happen in Canada.

In a video released Monday, Calgary-based airline WestJet sets up electronic Santa chat boxes in terminals at the Hamilton and Toronto airports. Travelers giggle at the chance to talk live with Santa through a screen, and parents and kids alike tell him what they want for Christmas.

But the surprise is far from over. While the flights soar to their destination in Calgary,WestJet shoppers pick up everybody’s Christmas wishes, from “socks and underwear” to “a big TV.”

When they get to baggage claim, tired travelers see their luggage — and big blue boxes with their names on the front and their dream Christmas gifts inside. Faux snow falls, tears are shed, and a giant gingerbread man waddles around the luggage belt eating cookies. The whole situation is precious and magical.

This isn’t the first time WestJet has whipped out the holiday cheer. Last year, a flash mob of 150 volunteers performed a jolly dance in the waiting area for a red-eye flight, complete with Santa on the tarmac and stockings stuffed with new iPods.

With the delays and debacles holiday travel can bring, it’s awesome to see an airline bringing good tidings. Merry Christmas to all, and to all a good flight!

 

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